
Created in 2010 by Mobivia, the European leader in vehicle maintenance and equipment, with over 2,070 workshops and automotive stores across its networks (Norauto, A.T.U, Midas and Carter-Cash), Mobivia has been a pioneer in the field of new mobility thanks to its business accelerator, Via ID which supports in the long term projects related to new modes of mobility: daily, smart, sustainable. Based in Lille Metropole, it is now also operating in Paris, Berlin, San Francisco and Singapore and support French but also international start-ups.
According to their stage of development, start-ups are either incubated at the Via ID incubator or accelerated through an investment programme. In a decade, ViaID has accompanied various successful mobility start-ups such as:
- Getaround (ex-Drivy), the world’s leading car-sharing company with 5 million users and 62.000 shared vehicles in 300 cities in the United States and in Europe;
- Heetch, a French ride-hailing app with 2 million users, 600.00 rides per months in 18 cities (France, Belgium and North Africa);
- Smoove, one of the world leader in bike sharing for cities (it equips the Paris 50.000 velib fleet for instance) active in 22 cities worldwide;
- Klaxit, commuting carpooling service with 2 million daily trip offered and more than 250 partnered companies;
- Xee, a service platform equipping 35.000 connected vehicles in European and analysing more than 1.2 billion signals everyday;
- Trusk, a delivery company (DIY, furniture, household appliances and construction) present in 8 French cities with 25.000 deliveries per months.
ViaID also developed a private circle for corporate interested in smart cities and new motility and have partnered with companies such as Transdev, Total, TomTom and Airbus.
If you want to explore and discover more start-ups incubated in ViaID on Lille Metropole’s territory follow this link.
News & Publications
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08/01/2021Recovering dredged canal sediments for public worksSEDIMEL, an innovative ERDF funded project which experiments the recovery of sediments as new raw materials for public works, in a green and circular way.
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06/01/2021Accelerating Lille Metropole digital transitionIn the view to nurture its strategy, Lille Metropole invited Khalil ROHANNA, deputy Director General at DG CNCT, to share insights in the new european digital policies, during the ICC Launch event.
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06/01/2021POC Awards: World Design Capital 2020The best design projects during Lille Metropole’s World design capital 2020 were rewarded during the POC awards.
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29/12/2020Large investment plan for public transportationTo decarbonize public transport and ensure accessibility for all, Lille Metropole will be investing more than 2 billion euros in the next 10 years to develop public transport infrastructures.
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29/12/2020ViaID, a business accelerator for mobility start-upsBased in Lille Metropole, ViaID has supported numerous successful mobility start-ups to develop in France and worldwide.
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11/12/2020Cycling boomCycling was growing in Lille Metropole at a rapid pace (+67% between 2015 and 2018) in the recent years but since June 2020, it has been booming.
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11/12/2020Raising awareness of children on ecomobility and safety🚲 🛴 🏃 Lille Metropole has produced a booklet « on the road to school » for children from 6 to 10 years old in order to help raise their awareness on ecomobility and road safety.
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11/12/2020Picto access: in favour of an inclusive mobility for allSince 2018, Lille Metropole has been partnering with Picto Access to promote the accessibility of public spaces and buildings.
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13/11/2020The “Sustainable Housing for Inclusive and Cohesive Cities project”, led by the city of Lille, wins a Regiostars awardThe SHICC, an Interreg North-West Europe project, led by the city of Lille, won the 2020 Regiostars award in the category “Citizens’ engagement for cohesive cities”.
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13/11/2020The winners of the Circular Fashion Awards 2020The Circular Fashion Awards ceremony took place on October 16th, during an online ceremony attended by 1500 people, revealing the 9 rewarded projects
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13/11/2020Conference on tackling energy povertyOn Monday 19th of October, Lille Metropole in collaboration with Brussels-Capital Region, Ghent, Vienna and Greenovate Europe organized a conference on cities policies tackling energy poverty.
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13/11/2020World Design Capitals’ declaration for design-led transition in citiesThe World Design Capitals and the partners of Lille Metropole agree on a joint declaration in favor of the transformation of our territories and public policies through design.