The health label of the Lille destination: a first in France
“Destination clean and safe” an original cooperation between an attractiveness agency and a health institute to welcome visitors safely
Inspired by Turismo de Portugal, Lille Metropole attractiveness agency, ‘Hello Lille’ together with the City and Lille Metropole, the hotel industry (UMIH) and the Lille Pasteur Institute have developed, since June 2020 and the first COVID-19 pandemic wave, a health charter to insure the safety of Lille as a tourist destination. Since then the charter has been signed by 200 major players within 5 sectors: hotel, culture, shopping, tourism and events. The signatories display their commitment to the charter through a specific logo placed on their facades and in their communication tools.
This charter was initially based on 10 key commitments to fight against COVID, including compliance with barrier gestures, social distancing, specific cleaning and disinfection of the premises, specific measures in the event of heat waves… see the signatories and the 10 commitments (in French) here. A tightening of the measures was implemented in October during the resurgence of the pandemic.
This label will again be very helpful as a reinsurance tool in the next weeks and months now that society live reopens progressively in France.