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Le 10/09/2020

Decathlon innovating through design for Lille WDC 2020

Decathlon, official partner of Lille World Design Capital 2020 and whose headquarters are located in Villeneuve d’Ascq, neighbouring town of Lille, is designing 6 ideal sporting goods and sportswear

The launch of call for experimental design projects (called POC) toward actors of the metropolitan area has encountered tremendous success, especially among companies. In the following article, we will focus on a POC developed by Decathlon.

Lille Metropole has initiated and encouraged design approaches in the past decade, culminating with its selection for World Design Capital 2020. A growing number of companies in the metropolis have placed design at the centre of their development strategy and have integrated design teams. This region can lay claim to such well-known achievements as the Lille metro designed by Roger Tallon, the balloon glass produced by Cristallerie d’Arques, and the two-second tent developed by Decathlon, a French company that has put design at the heart of its growth strategy. Not to mention its snorkel mask now famous by the use that has been made of it during the health crisis, to compensate for the lack of protective masks and respirators. Far from being limited to the appearance of objects, design becomes an accelerator of innovation and differentiation.

Decathlon has not awaited public actors to promote design to follow this path. It has currently the biggest design centre in Europe with more than 300 in-house designers. The Nordic firm, which has its headquarters located in Villeneuve d’Ascq (a neighbouring town of Lille), is now recognised as a giant ‘creator and designer’ that applies design process from the conception through to the final production of its sporting goods.

As an official partner of Lille World Design Capital 2020, Decathlon is looking to showcase its design expertise and share its process among the public. The company has developed a brand new project or proof of concept (POC). This POC will focus on developing 6 ideal sporting goods and sportswear that reflect most Decathlon’s multiple identity.

The company has therefore decided to highlight sports and brands that meet different user needs and that have shaped its path : “Each good is legitimate on the market, each good is a unique response to its use, each good is prototyped in terms of function and form”:

  • VAN RYSEL on pushing one’s personal limits,
  • ITIWIT on the desire to escape,
  • QUECHUA on reconnecting with nature,
  • KALENJI on personal well-being,
  • FLX on team spirit,
  • OXELO on the love of movement, fun and carbon-free.

These six ideal sporting goods and sportswear will be developed in 3D format and produced into physical prototypes during the course of 2020. The results will be on show during the design week in October at the B’twin Village.